Top 2026 Travel Trends You Need to Know
January 01, 2026
Holidays are evolving, and 2026 travel trends are reshaping how we take a break. Remember when a holiday usually meant Spain in July, a resort pool, and toast for breakfast every morning? Those days are changing. If you’re British and planning a trip in 2026, here’s what’s shaping travel — especially for those who prefer calm, relaxing, and luxury escapes.
1. Young Brits Are Seeking Short, Relaxed Breaks
Travelling isn’t just for university holidays anymore. Gen Z and Millennials are planning more frequent, shorter trips, often with a focus on comfort and rest. Imagine flying out on a Friday, enjoying a quiet seaside hotel in Greece by Saturday, and back at your desk (or Zoom meeting) by Monday morning.
Fun fact: the average young UK traveller is planning six trips in 2026. More breaks, less stress — a simple formula for a refreshed mind.
2. Multi-Destination Breaks Are Gaining Popularity
Why spend a whole week in one place when you can enjoy a few relaxing stops in one holiday? Many UK travellers are now trying multi-destination trips, moving between cities or regions at a calm pace.
- A weekend split between Athens and Santorini?
- Three days in Budapest, two in Vienna?
Instead of one base, travellers are combining gentle train rides, short flights, and comfortable stays to enjoy a mix of locations without feeling rushed.
3. New European Destinations are Replacing Traditional Favourites in 2026 Travel Trends
Spain and Italy remain options, but crowds and costs are encouraging travellers to look elsewhere.
- Greece and Turkey – sun, sea, and quieter resorts for relaxed days.
- The Balkans – Croatia, Montenegro, Albania, and Bosnia & Herzegovina are appealing for calm coastal spots, cultural sites, and well-paced travel.
These destinations are ideal for multi-destination trips, combining gentle exploration, comfortable stays, and local experiences without a high price tag.
4. Long-Haul is Taking a Back Seat
For now, UK travellers are pausing long-haul trips. Visits to the USA and other far-off destinations are slowing, partly due to cost and planning demands. Instead, many are choosing European escapes with easy travel, peaceful surroundings, and hotels that focus on comfort and service.
5. Experience-Led Holidays are Shaping 2026 Travel Trends
The old “beach, sleep, repeat” routine is evolving. Holidays now focus on relaxing experiences, from fine dining to gentle cultural or wellness activities.
• Enjoy quiet boat trips or spa afternoons in the Greek islands instead of busy pools?
• Wine tastings in Croatia or cooking classes in Turkey? Absolutely.
Travel is about recharging, enjoying calm moments, and creating memories without stress.
6. Multi-Generational Travel Continues to Grow
Relaxing travel isn’t just for couples. Trips with extended family or small groups are growing. Nearly half of UK families now plan trips including at least three generations.
Why it works:
- Everyone can enjoy activities at their own pace.
- Shared planning reduces stress for individuals.
- Larger accommodation offers space for quiet and togetherness.
Think villas or boutique hotels, flexible itineraries, and options for calm or gentle exploration.
7. Off-Peak Travel Offers Better Value
With crowded resorts and high summer prices, more UK travellers are choosing off-peak breaks. Travelling outside the busiest months not only saves money but provides access to quieter attractions and more relaxed surroundings.
Shorter, frequent trips and careful planning are defining 2026 UK travel trends — giving travellers the chance to enjoy their holiday without queues or stress.
Whatever travel plans you choose in 2026, consider travel insurance that matches your itinerary and activities. Review the policy carefully so you understand what is and isn’t covered.
Before booking your 2026 holiday, check the official Travel Aware site and the Foreign travel checklist on GOV.UK for the latest advice and safety information.
Ready to go? Protect your next trip with our travel insurance. Get a free quote today and make sure to read the policy terms to understand coverage, exclusions, and any conditions that apply.