Beyond the Beach: Underrated Destinations for a Unique Summer Escape
June 17, 2025

When it comes to summer holidays, sandy beaches and bustling resorts often steal the spotlight. But if you’re craving something a bit different this year—somewhere less crowded, more authentic, and wonderfully unique—there’s a world of underrated destinations waiting to be discovered. Whether you’re a couple seeking romance, a family eager for adventure, or friends wanting a memorable getaway, these hidden gems offer experiences beyond the usual sun-soaked beach days.
1. Croatia’s Mljet National Park – A Serene Island Escape
Mljet is one of Croatia’s lesser-known gems, boasting lush forests, saltwater lakes, and a peaceful atmosphere that makes it ideal for travellers wanting to unwind away from the crowds. The island is perfect for families and couples alike, with plenty of opportunities for hiking, cycling, and kayaking around its protected national park. You can explore the stunning lakes and forests of Mljet National Park, a UNESCO biosphere reserve.
Visitors can discover the tiny island monastery on St. Mary’s Lake or enjoy fresh seafood at local tavernas in the quaint villages. Mljet offers a genuine taste of coastal Croatian life without the usual tourist rush found in Dubrovnik or Split.
2. Norway’s Lofoten Islands – Wild Beauty in the Arctic Circle
If you’re after a truly dramatic landscape, the Lofoten Islands in Norway deliver with jagged peaks, deep fjords, and fishing villages that seem frozen in time. Summer is an ideal time to visit, thanks to the midnight sun, giving you almost endless daylight to explore.
This destination is perfect for adventure lovers. Think kayaking in crystal-clear waters, cycling through scenic routes, or sampling local seafood straight from the source. Whatever activities you plan, make sure your travel insurance covers them — you can check out the list of activities covered with Flexicover. Families will appreciate the wide-open spaces and calm villages, while luxury travellers can enjoy exclusive lodges blending comfort with rugged nature.
3. Portugal’s Alentejo Coast – Untouched Shores and Timeless Villages
Often overshadowed by the Algarve, the Alentejo coast offers unspoiled beaches, rolling hills, and quaint fishing villages. It’s a fantastic option for those who want to escape crowds but still enjoy excellent food, wine, and culture.
Here, you can explore historic towns like Vila Nova de Milfontes or stroll along deserted beaches where the Atlantic Ocean meets dramatic cliffs. It’s an excellent pick for families looking for space to roam and couples seeking a peaceful retreat.
Practical Tips for Your Unique Summer Escape
- Book Early and Research Local Rules: Many underrated spots have limited accommodation, so early booking is crucial. Also, check local travel restrictions and safety advice ahead of time via the UK government’s official travel advice website.
- Travel Insurance: Don’t forget to protect your trip with travel insurance that suits your holiday needs. Flexicover Travel Insurance offers a variety of options designed to cover different types of holidays and activities. It’s always best to travel with peace of mind.
- Respect Local Communities: Supporting local businesses and respecting the environment is key to preserving these beautiful hidden spots for future visitors.-