About Us

Flexicover Direct is a division of Citybond Holdings Plc, which has been trading since 1984.

As one of the UK's leading direct sell travel insurance providers, we take great pride in our service and reputation.

We aim to sell you the best insurance cover we can for your needs and, should you need to make a claim, to ensure it is dealt with quickly, fairly and efficiently.

We are authorised and regulated by the Financial Services Authority. Click here for further details.



Our company values and Mission Statement



We aspire to be the best travel insurance provider in the UK, and will make it our purpose to consistently remain at the top.

Our Mission: To achieve our vision, we will:
  • Place our customers at the centre of all our actions. Remain focused on building customer relationships through a culture of service orientation. Make a comprehensive range of travel insurance products available, tailored for a broad spectrum of age groups, and delivered by all available channels.
  • Value innovation highly. Our passion for it will enable us to be at the leading edge of modern management methods and technologies. Ensure that we have the best tools and communication channels for our customers, clients and other agencies, based in the UK and throughout Europe.
  • Develop a sense of pride, ownership and responsiveness across all levels of the Company. This will reflect in our dealings with customers, suppliers and fellow employees.
  • Always espouse the culture of team-work and be receptive to forces of change in all spheres of work with a management style that will be open and fair.

Whilst remaining focused on our customers, suppliers and employees, we will be aware of our responsibility towards the community, and contribute to our local social and economic environment. We will maintain a profile at an industry level by our presence at, and participation in, the major travel insurance industry events.

We will not lose sight of our vision that we will be the leader in our field.

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European Health Insurance Card (EHIC)

With Flexicover Direct, you do not pay an excess when the EHIC is used.

EHIC Information
Flexicover Direct is a division of Citybond Holdings plc, 109 Elmers End Road, Beckenham, Kent BR3 4SY.
Registered in Cardiff No. 1478367. Authorised & Regulated by the Financial Services Authority.