About Us

Flexicover Direct is a division of Citybond Holdings Plc, which has been trading for 26 years.

As one of the UK's leading direct sell travel insurance providers, we take great pride in our service and reputation.

We aim to sell you the best insurance cover we can for your needs and, should you need to make a claim, to ensure it is dealt with quickly, fairly and efficiently.

We are Authorised & Regulated by the Financial Services Authority. Click here for further details.



Our company values and Mission Statement



We aspire to be the best travel insurance provider in the UK, and will make it our purpose to consistently remain at the top.

Our Mission: To achieve our vision, we will:
  • Place our customers at the centre of all our actions. Remain focused on building customer relationships through a culture of service orientation. Make a comprehensive range of travel insurance products available, tailored for a broad spectrum of age groups, and delivered by all available channels.
  • Value innovation highly. Our passion for it will enable us to be at the leading edge of modern management methods and technologies. Ensure that we have the best tools and communication channels for our customers, clients and other agencies, based in the UK and throughout Europe.
  • Develop a sense of pride, ownership and responsiveness across all levels of the Company. This will reflect in our dealings with customers, suppliers and fellow employees.
  • Always espouse the culture of team-work and be receptive to forces of change in all spheres of work with a management style that will be open and fair.

Whilst remaining focused on our customers, suppliers and employees, we will be aware of our responsibility towards the community, and contribute to our local social and economic environment. We will maintain a profile at an industry level by our presence at, and participation in, the major travel insurance industry events.

We will not lose sight of our vision that we will be the leader in our field.

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For assistance from an experienced member of our team.
Call Freephone:
0800 093 9495
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European Health Insurance Card (EHIC)

When visiting European Economic Area (EEA) countries, use of an EHIC may entitle you to reduced or free medical care. As a valued Flexicover Direct policyholder, you will have no excess to pay when the EHIC is used.

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Travel Checklist

Our travel checklist will help you plan for your next holiday and help you stay safe whilst you are there.

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Authorised & Regulated by the Financial Services Authority Citybond Holdings Plc is registered in England & Wales, under company number 01478367, at 109 Elmers End Road, Beckenham, Kent BR3 4SY